GRUN Guerrilla Gardening

Over the next few months, Adidas and Dazed will be transforming the urban environment with guerrilla gardening. Swapping spraycans for seed-planters, tags for tulip bulbs, and murals for magnolias, we'll be creeping in under cover of night, and changing the city's more unsightly corners into artistic patches of flowers, plants and greenery. 

Natuurmonumenten

Well, pretty interesting activity from Natuurmonumenten. The website provides opportunities for us to preserve nature online. They created an online environment in which users have collective responsibility to preserve nature.

So, CCCP developed the idea of user-generated ‘nature’: a square metre of ‘online land’ for everyone. All these square metres are scaled 1:1 and when put together will form “The World’s Largest Website”. The site is like an oasis of peace and tranquility on the internet.

Credits
Advertising Agency (Name, City, Country): CCCP, Amsterdam, The Netherlands
Creative Director:Philip Brink, Hugo van Woerden, Gregg Harper
Art Director: Jan-Willem de Man
Copywriter: Frenkel Schonfeld
Account: Saskia Geesink
Design: Emile Pen, Fabian van Zwam
Developer: Greenlight Solutions

2000 Lily Allen fans sing along for Xbox campaign

2000 people from around the UK were filmed singing along to Lily Allen's track The Fear for a new promo (shot by director Caswell Coggins) which forms part of an Xbox "Sing it with Lips" karaoke game campaign...

Lily Allen and hundreds of her fans star in a new campaign for Xbox's karaoke game Lips shot by director Caswell Coggins of Crossroad Films and produced by Phil Tidy. The campaign takes the form of a TV spot and a full length new video for Allen's track The Fear and also stars hundreds of Allen's fans recruited to be filmed singing along in special mobile studio booths set up on UK streets, in shopping malls and nightclubs up and down the country.

The campaign was the brainchild of director Coggins who was approached by Global Radio to create an idea for a new multi-platform campaign by Global's client, Xbox 360. His idea was to bring together thousands of everyday folk singing the song into a world where they appear to be singing along with Lily herself, incorporating all of the performances into a moving mosaic image - made possible thanks to the digital know-how of The Rumpus Room. Here's the full, promo-length piece:

Lily Allen "The Fear." mk II from phil tidy on Vimeo.

"Its very exciting to create something that manages to retain such a genuine and uncontrived feel about it," says Coggins of the work. "The ability to unify so many fantastic contributions from so many different and varied individuals in such a short space of time, all under one central idea and fulfilling the brief is great."

Tom Roope of The Rumpus Room - which did all the post production - said: "I feel we have really harnessed technology to create an exciting and engaging vehicle for the British public to really be part of the music and media that they love, creating something that is really greater than the some of its parts."

Here's the TV spot:

Xbox Lips Commercial Featuring Lily Allen from phil tidy on Vimeo.

Credits:

Client: XBOX 360
Agency: UM
Production company: Global
Director & creative: Caswell Coggins
Technical and creative realisation: The Rumpus Room
Producer: Phil Tidy
Post production: The Rumpus Room
Post production lead: Marcus Lyall
Software development: Field.io
Location film units: Global
Offline editor: Seb Duthy
Grade: Rushes + Marcus Lyall
Sound post: Envy Sing With Lips website created by Real Time Content. 

One Young World

http://www.oneyoungworld.com
One Young World is a global leadership summit for young leaders age 25 and under, united from all the world's 192 countries to address major global challenges. The Inaugural Summit of One Young World takes place on Feb. 8-10, 2010, in London.

If You Could Collaborate

If You Could Collaborate was the fourth annual If You Could exhibition. Aiming to provide a platform for the finest creatives from all over the world to question their conventional working methods and outcomes. The contributors were challenged to produce something a little unexpected, by working with a partner of their choosing from any discipline, profession or background. There is no brief to answer, or format to honour - the only limit being the enterprise and imagination of the artists involved.

Craig Ward & Sean Freeman & Alison Carmichael

Currently a senior designer and typographer at Grey in New York, Craig is perhaps best known under his pseudonym, 'Words are Pictures'. As his self-dubbed moniker suggests, he's a typography nut who is excited by the forms and shapes of letters. This intrigue allows him to transform standard words into fully-realised, artistic statements.

Not content with just one partner, Craig drafted in the typographic expertise of Sean Freeman and Alison Carmichael to come up with what they have named 'Calligraffiti'.