A CSR social network website in the USA which is helping people to notify and gather support for their own personal campaigns. Whether they want Starbucks to use recyclable cups or their favourite band to visit their local, town each person can post their campaigns on the site. The Point gives each campaigns great exposure and makes it easy for supporters to join in and either donate time or money. Until enough support and the "Tipping Point"* is reached no action is taken.
*Coined from Malcolm Gladwell's novel "The Tipping Point" is "the level at which the momentum for change becomes unstoppable".
The Loving Parent from The Point on Vimeo.
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