Red Cross Raises $5,000,000+ for Haiti

The Red Cross have raised more than 5,000,000 for Haiti through their $10 text message donation initiative (text “Haiti” to 90999)

The Red Cross’s involvement in the relief effort has been commended. Not only did it immediately set up the simplest donation method possible, but its social media presence and outreach, when combined with the US State Department’s involvement, has turned this into a viral funding initiative, topping Twitter trends and inspiring action.